Marketing manager

I like to make florists’ lives more fun and easier, looking for new collaborations and develop our company in terms of marketing and sustainability. Together with the best marketing and sales team! I’m also the father of Tos, the best little guy walking this earth, and I love to cook outside. Oh, and my favourite flower, which changes pretty much weekly, for now, is Westminster Abbey????

Favourite flower: Westminster Abbey


Plant hero

Hello, my name is Paul Koene. As a plant purchaser, it’s my mission to build up a product that is as good and contemporary as possible. I aim to make our product range as varied and up-to-date as possible, and to keep it like that! I love clarity and overview in such a way that ordering plants is as much fun as ordering flowers. My hobbies are darts and soccer and, when the weather is nice, I also like to hit festivals with my friends.

Favourite flower: Monstera/Dahlia


Customer service & photography

Hello everyone, I’m Sari! You’ll hear me regularly on the customer service with “Greetings Sari”. I also take the photos for our Instagram. Photography is one of my hobbies, along with arranging flowers. I’ve trained as an arranger and have worked in several flower shops. Working with flowers is my passion and I keep myself up to date with the latest trends in the field of flowers.

Favourite flower: Protea


Bloombassador Belgium

As the one responsible for Belgium, I work day in day out with the Belgian florists. Bloomer’s vision and mine go hand in hand. It’s the wholesaler’s responsibility to give the florist the space and resources to do business! Growing up in a florist family and having been active as a florist for many years, I can empathize with what the florist feels and looks for.

Favourite flower: Peony Coral Charm


Bloombassador Great Britain

Hi, my name is Sebastiaan Meijer. I’m Bloombassadeur for the United Kingdom. It’s my job to ensure that our overseas activities run smoothly. This means I’m always ready for our customers when they have questions. I’ve been married for almost 18 years and have 4 children. My hobbies are soccer and formula 1.

Favourite flower: Vanda Orchids


Bloombassador Germany

Hi, my name is Willem Schaap, married and father to two boys 7 and 4 years old. At Bloomer, I look after the German department and I’m a point of contact for the florist. As an old line rider, I know what’s important for the florist and try to unburden them as much as possible which is perfectly possible at Bloomer. My hobbies are Water polo and Carp fishing.

Favourite flower: Rose Esperance


BloomBassador Belgium (France)

I’m Malout Obala and I enjoy working at Bloomer as the responsible person in French-speaking Belgium. Personally, I prefer to visit the customer, talk about our flowers and see how creatively they process the flowers and design their store. As a father of 5 children, I enjoy cooking together with my wife. I love sports and of course still judo.

Favourite flower: Peony Command Performance


Customer service & marketing

Hey! I’m Fabienne. I graduated at Bloomer after 30 instructive and entertaining weeks. I now work temporarily at Bloomer. I have set up a marketing campaign for the company and you will also find me at the customer service. In my free time, I play competitive volleyball with my girlfriends and I go to the gym.

Favourite flower: Sunflower