Who are you and what do you do?
My name is Joke Vande Gaer, owner of Tokketok. We create products focused on the flower industry, although it hasn’t always been that way. Tokketok started out as a stationery company. But over time we started to focus more on products with flowers. Much more is in the making of which we believe (and hope) is essential to florists.
What does your day usually look like?
Outside of Tokketok, I’m active as an Art Director for several brands. Organising photo shoots, graphic design and branding. A typical day is usually a combination of these. For Tokketok I’m doing the same, but with that comes sales, customer service and processing orders (the not-so-glamorous-yet-essential parts). I don’t plan my Instagram posts too far ahead because this is one of my favourite tasks which I find quite relaxing. Between all these things, playing around with the flowers around me & creating fun content. That’s something you’ll see every day!